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Who am I?

Hello! I design complex systems grounded in clean, structured design.

 

With a background in Advertising combined with a Master’s and PhD in Communication, my approach to product design is deeply rooted in human behavior, continuous research, and structured data.

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Beyond interfaces, my work involves creating complex workflows and aligning stakeholders across different areas, ultimately delivering highly scalable digital products.

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As a Design System specialist, I develop interfaces with engineering in mind. My practical understanding of CSS, HTML, and web/mobile layouts allows me to facilitate seamless handoffs to developers, significantly reducing front-end development time and bridging the gap between high-fidelity prototypes and production-ready code.

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  • Strategic approach: data-driven decisions, systems thinking, and multidisciplinary facilitation.

  • Technical strengths: Design Systems, advanced Figma architecture, WCAG accessibility, and responsive web/mobile design.

  • Community leadership: chapter Leader for Ladies that UX (LTUX) Fortaleza, mentor, and accessibility advocate.

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To learn more, visit my LinkedIn profile.

Education

2025 - 2026 MBA in User Experience Design from PUCRS

2021- 2021 Specialization in UX design from Awari; User experience from FIAP; and UX Writing from Aldeia
2015 - 2018 PhD in Communication and Information from UFRGS
2012 - 2014 Master's degree in Communication from UFC
2005 - 2009 Bachelor's Degree in Advertising and Public Relations from UFC

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