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Who am I?

I am an advertising professional who has followed a double life: researcher  and designer .


I'm motivated to understand society and think about improvements, whether through research and/or design deliverables.

Academic research allowed me to work with different methods, investigate with users, lose the fear of making mistakes and test along the way.


All of these are lessons learned that I consider essential for UX, mainly because I think about the user, in order to listen to him and deliver something better to him.

To get to know my other side better, visit


2021- 2021  Specialization in UX design by Awari; User experience by FIAP; e  UX Writing by the Village
2015 - 2018 PhD in Communication and Information at UFRGS
2012 - 2014 Master in Communication by UFC
2005 - 2009 Graduate in Advertising at UFC

To learn more, visit my LinkedIn

Soft skills


Team player


Results orientation

Great communication


Fun facts

I love to sing. I am part of the UFCSPA Coral and we have recordings of several songs to brighten your day.

Loved going to shows when we could #trigger. I've been to see Paul McCartney (4x), Foo fighters, U2, Iron Maiden, Metallica, Muse and Rolling Stones. You can tell that I like old-school music, right? :)

I live with my partner for over 10 years and our two kittens, Ozzy and Diana (yes, I chose the name because of the princess's story, which I read in the book " Diana: Her True Story " and because the cat has the same look as human, your namesake).

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